Since 2012, the same people.
We started in identity and print, and we sold our own products alongside client work. We added websites, then stores, then search and paid media, and most recently the automation work. The tools have changed several times. The discipline has not.
14
Years trading
Since 2012
214
Projects delivered
Counted from job records, 2012 to 2026
68
Clients served
Excludes single-item print work
81%
Repeat or referred
Share of 2025 revenue from existing clients
- 2012
Making things
Identity, invitations, stationery and framed print work, alongside our own product lines. We were selling as well as designing, which is a fast way to learn what a customer actually responds to.
- 2017
Into digital
Websites and online stores, then logo design, PPC management and SEO as full service lines. Clients ranged from founders with nothing but a name to companies with a hundred products to shift.
- 2021
Regroup
We took on too much of the wrong work, and the studio spent a year doing projects it was not proud of. We stopped, cut the service list back to what we were actually good at, and rebuilt around it.
- 2026
AI enabled, not AI led
Automation and AI content systems added to the marketing practice, in the places where they earn their keep. We turn down more of this work than we take.
A small team, and largely the same one throughout. You will work with the people who do the work.
Shane Powell
Founder since 2012
Started Three18 selling its own products and designing other people’s. Still does both. Handles positioning and anything where the answer is unpopular.
Nadia Whitlock
Design Director since 2017
Identity and packaging. Came from a print background, which is why our artwork arrives at the right specification the first time.
Tom Beresford
Technical Director since 2018
Builds the stores and the systems behind them. Has opinions about checkout flows and can evidence all of them.
Amara Sesay
Head of Marketing since 2021
Search and paid media. Reports on gross profit rather than revenue, which makes the first month of any account uncomfortable.
Food and drink 2025
Halewood & Fen
A preserves maker with good products and packaging that stopped them getting onto the shelves they wanted. New identity, new packaging system, new store.
+34%
Average order value
Retail and e-commerce 2025
Kestrel Outdoor
A 400-product outdoor retailer replatformed off a store it had outgrown, then rebuilt its paid search around margin rather than volume.
1.4% to 2.6%
Conversion rate
Professional services 2026
Brightwater Legal
A twelve-partner firm drowning in unqualified enquiries. We automated the triage, and told them which two ideas on their list not to build.
3 days to 4 hrs
Time to first response
Cosmetics 2024
Sanctum Skincare
A skincare range with nine SKUs and nine different design decisions. One system, specified for production, ready for the range to double.
5 to 1.4
Artwork revision rounds
Healthcare 2024
Marchmont Dental
Three practices, three websites, one phone number and no idea which location was generating what. Consolidated, rebuilt and made local.
+143%
Local pack impressions
Industrial 2023
Orrell Plant Hire
Forty years of trading, a logo drawn in 1994 and a website nobody could hire anything from. Refreshed rather than replaced, then made useful.
+218%
Enquiries from mobile
- Thames Valley Business Awards, Creative Agency of the Year, finalist2024
- UK Packaging Awards, Small Studio, shortlisted2019