Work
Every project here names its client and shows how each figure was measured. Anything we cannot name or cannot evidence is not on this page, which is why this list is shorter than it could be.
Demo case studies, invented for review
Food and drink 2025
Halewood & Fen
A preserves maker with good products and packaging that stopped them getting onto the shelves they wanted. New identity, new packaging system, new store.
+34%
Average order value
Retail and e-commerce 2025
Kestrel Outdoor
A 400-product outdoor retailer replatformed off a store it had outgrown, then rebuilt its paid search around margin rather than volume.
1.4% to 2.6%
Conversion rate
Professional services 2026
Brightwater Legal
A twelve-partner firm drowning in unqualified enquiries. We automated the triage, and told them which two ideas on their list not to build.
3 days to 4 hrs
Time to first response
Cosmetics 2024
Sanctum Skincare
A skincare range with nine SKUs and nine different design decisions. One system, specified for production, ready for the range to double.
5 to 1.4
Artwork revision rounds
Healthcare 2024
Marchmont Dental
Three practices, three websites, one phone number and no idea which location was generating what. Consolidated, rebuilt and made local.
+143%
Local pack impressions
Industrial 2023
Orrell Plant Hire
Forty years of trading, a logo drawn in 1994 and a website nobody could hire anything from. Refreshed rather than replaced, then made useful.
+218%
Enquiries from mobile